Chinese pharmaceutical industry attracts the attention of world reputable media
Release Date: 2009-05-26
China is currently the focus of intense speculation within the pharmaceutical industry. Though poised to become the world’s 5th largest pharmaceutical market by 2010, China only represents 2% of the global drug market.
Recent government efforts to align the Chinese industry with global quality and safety standards have seized the attention of Pharmaceutical Executive, the pharmaceutical industry’s most reputed trade publication. Having already ignited booming domestic growth, current reforms promise to stimulate unprecedented international expansion if China proves it can bring low-cost, quality medicine available to the world.
The China Report is a unique promotional opportunity for China and Chinese pharmaceutical firms to reach out and speak directly to their international counterparts. It will spotlight China’s most exciting, promising players, helping to shape a strong “Made in China” brand. The Report will also survey the phenomenal developments that are currently sweeping the Chinese pharmaceutical industry, and the history-making challenges it faces as the nation transforms into a knowledge-based economy via increasing R&D.
The most original draw is its exclusive coverage on the millennial science of Chinese traditional medicine, so often ignored by Western pharmacy. The China report already counts the support and participation of the industry’s key stakeholders, including government officials and top decision makers across the entire pharmaceutical value chain.
“It’s not just that our readers are interested in China,” says Pharmaceutical Executive publisher Jay Berfas. “They have to be interested in China. It is one of the world’s fastest growing pharmaceutical markets, with the potential to become the largest market of all. And it is clearly poised to become a major center of manufacturing, research and development, and innovative science.”
In order to prepare the special issue, Focus Reports has teamed up with a Focus Communication a PR agency specialized in BtoB relations. Frederic Boucheseiche head representative of Focus Communication has collaborated with Focus Reports in the past. He explained: "This is not only the first time that a prestigious magazine like Pharmaceutical Executive is producing such a report but also the first time that a a special advertising section is produced on China: This is very exiting but also extremly challenging. Noone knows how the Chinese will react to that: Our job at Focus Communication will be to put the team in touch with the right publications so that the Chinese public is aware of the presence of the Focus reports/Pharmaceutical Executive team. We are also happy to give them tips on negociation with Chinese decision makers"
As he explained to Julie Avena project manager for the China issue and to Focus Reports managing director, Frederic Boucheseiche, remarks: “When thinking about the Pharmaceutical industry, Westerners automatically refer to India, and often forget China. There are too many misconceptions in the West about the Chinese pharmaceutical sector. People only remember the scandal and complain about poor IP protection. This is why we feel it’s important to show the great efforts of the government to implement international standards, and to show how China is transforming itself in a booming powerhouse. Nevertheless Focus Reports team will have to overcome cultural differences and establish trust and the company name since it's the company's first project in China. Even though authorities understand the necessity to promote themselves they will need to see the mutual benefits of participating in the report. Focus Communication is glad to be associated to this effort."
Focus Reports: based in Geneva, Focus Reports specializes in the production of Special advertising sections
Pharmaceutical Executive: the number one BtoB publication for global pharmaceutical leaders. Every month it reaches over 32,000 decision makers in the industry.
Focus Communication: based in Moscow with an office in Beijing, Focus Communication is a BtoB communication agency that creates e-platforms to promote industries.
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